Jim Roche, Managing Partner, Value Selling

Jerry is an exceptional leader and innovator. I first met Jerry in 2014 when I was retained to improve sales results for the company for which he was working. As a leader in a critical business unit, he immediately saw value in the ValueSelling program and quickly worked to insure all of his sales people, sales managers, and directors were trained and fully engaged in the program. He was also the first business unit to recognize the potential to align sales and marketing and engaged us to provide a program to his marketing team. His team saw great results as he made sure to attend every session – no matter where or when it was held and personally demonstrated to his team how critical the program was to their success. He quickly understood the material and intuitively understood how to coach it effectively almost before attending a coaching workshop. The business unit outperformed all others that year and over the next few years.